The parts a good rod is built from.
Fuji Kogyo's rod guides, rod tips, reel seats and rod-building components, distributed in New Zealand by Monster Distribution. Learn what the codes on a Fuji packet mean, browse the range available in New Zealand with the NZ RRP for every size, and find the stores that stock it.
Know what you are buying
Fuji's value is in the technology. Here is what the differences mean, before the range.
A Fuji guide is a ring, a frame and a shape. The ring is what the line touches, and its material sets how much heat and friction the line sees on a long run. The frame is what holds it to the rod, and its alloy sets how much the tip weighs and how it survives salt. The shape is how the guide meets the line on a cast, and Fuji's K-Series frames are shaped so a loop of braid slides off instead of knotting.
Every one of those choices is written in the product code on the packet. Learn to read it and the whole range opens up.
How to read a Fuji code, TKWTG 16, for example:
- TTitanium frame (P, CC, BC and GM are stainless finishes)
- KWFrame family, KW is the K-Series double-foot guide
- TRing material, Torzite (S is SiC, A is Alconite, O is the O ring)
- GG for a running guide, T for a rod tip
- 16Ring size; rod tips add the tube diameter, as in 12/3.6
The ring letter is always the one directly before the G or T. So BCMGOT 12/3.6 is a frosted dark-grey stainless MG rod tip with an O ring, size 12 ring, on a 3.6mm tube.
Torzite, SiC, Alconite and the O ring
The ring is the only part of the rod the line touches. What it is made of decides how much heat the line sees on a run, how much friction a cast fights, and how long the ring keeps its polish.
Read the explainer → The frameTitanium or stainless, and the finish codes
Titanium is lighter and does not corrode; stainless is stronger for the money. P, CC, BC and GM are the finishes on Fuji's stainless frames, and each finish pairs with certain rings.
Read the explainer → The shapeK-Series and the K·R Concept
Why the frame leans forward: a loop of braid thrown over a K frame slides off instead of pulling tight. And why a modern rod carries smaller guides than it used to.
Read the explainer → GuidesWhich frame goes where on a rod
Double-foot frames for the butt and belly of heavy rods, single-foot frames for the tip section, and what the MN, HB, LC, LSV and SV families are for.
Read the explainer → Rod tipsReading 12/3.6 and choosing a rod tip
The most-replaced part on any rod. The ring size, the tube size in millimetres, and which family fits a spin rod, a fly rod or a jig rod.
Read the explainer → Reel seatsPipe, trigger, palm and plate seats
How Fuji's seats are sized (the inside diameter, in millimetres), which family suits which reel, and what the CC, GM and BC hood finishes are.
Read the explainer →The range
167 models available in New Zealand
Rod Guides
Rod Tips
Reel Seats
Buying Fuji in New Zealand
Monster Distribution is Fuji's New Zealand distributor and supplies the range to tackle stores, rod builders and repair shops nationwide. We are a wholesaler and do not sell direct to the public, every price on this site is the recommended retail price including GST, and each store sets its own.
Use Where to buy to find a stockist near you. Premier Dealers carry the widest range and buy the most Fuji of any store in their region, for a full guide set or a matched run of rod tips, start there.
See stockistsRepairing a rod? Start with the tube size
Most Fuji sold in New Zealand goes onto a rod that already exists, a snapped tip, a cracked ring, a guide lost on a boat rail. A rod tip is sized by its ring and then by the inside diameter of its tube in millimetres, so a 12/3.6 has a size-12 ring on a tube that fits a 3.6mm blank tip. Measure the tip of the blank with callipers, and buy the tube size that matches.
A running guide is matched by ring size and frame family to the ones beside it. The code on the packet tells you both, the Technology page explains how to read it.
Browse rod tipsSeventy years of guides
Fuji Kogyo of Shizuoka, Japan, has made rod components since the 1950s: its first guide in 1955, the first ceramic guide ring in 1964, the one-piece stainless frame in 1977, the SiC ring in 1981, the titanium frame in 1985, the tangle-free K-Series in 2009 and the Torzite ring in 2013. Most of the rods on a New Zealand shop wall are built on Fuji parts, whether or not the rod brand says so.
What is on this site is the part of that range Monster Distribution brings into New Zealand, with the New Zealand RRP for every size that has one.
About Fuji